Anchored in truth.
Anchored in experience.
Anchored in authenticity.
Tell your story. Protect your reputation. Build TRUST.
Media relations is not what it used to be. There is nothing “traditional” about the news media anymore. COVID-19 has changed what makes news. How it’s gathered. How newsrooms make decisions.
Few media trainers and communicators have experienced these new realities on both sides of the microphone, but Carla Minogue has. She is the founder and owner of Anchored Communication. A former television news anchor and reporter who still appears on CBC News. A seasoned media trainer who firmly believes in the truth, answering questions, and remembering to be a human being first. An award-winning writer and strategic communicator who truly cares about humans and their stories.
Carla has experience working with clients across various sectors including energy and pipelines, government, chambers of commerce, healthcare, lifestyle, technology, not-for-profit and more.
Training
Be real. Be you. Be heard. A unique training offering with an experienced and working journalist, communicator and trainer.
Media | Stakeholder | Issues | Crisis | Presentation
Writing and editing
Journalistic-style writing and clever storytelling for a variety of content including websites, blogs, op-eds, custom stories/articles and more.
Media relations
Proactively build your brand or reactively protect your reputation with strategic media relations rooted in solid relationships with newsrooms and journalists.
Voicing
Clear, credible voicing for a variety of audio and video projects.
Video production
Visual storytelling with an experienced television journalist and a network of talented videographers and editors.
Media monitoring
Media monitoring and analysis using Meltwater.