Today’s “traditional” media is different. Traditional media training should be too.

Gone are the days of dodging difficult questions. Of ‘blocking and bridging’ to avoid controversial topics. People expect more—and so they should. If we want them to hear us, we have to be real.

We need to do more than make it look like we care. It needs to be true.

The stakes are high. COVID-19 has changed the world. It has changed newsrooms. It has changed people. This means we must also change how we represent our organizations and ourselves.

It goes beyond being trained to stick to our messages and delivering a standard elevator pitch. We have to be real. Answer questions. Tell the truth.

Only when we have their attention will people actually hear what we are saying.

With real-life exposure to today’s newsrooms and nearly ten years of training experience, Anchored Communication’s media training is relevant and insightful. Practice interviews are as real as they get. Intensity levels are adjusted depending on the participants’ role, experience and comfort. We provide constructive feedback that builds confidence and results in obvious improvement.

More than media training

Today, anyone who speaks with investors, landowners, employees, executives, journalists and other stakeholders on behalf of their company or organization should be considered a spokesperson. Everyone has a camera at their fingertips and the mic is always on.

Each audience is unique, and so is our approach. We work with you to identify your organization’s needs depending on the type of training, experience level of the participant(s) and budget. Simulated open houses, practice presentations, practice townhalls and Q&A sessions are some of the ways we ensure participants get hands-on, practical experience.

Regardless of the audience group or training type, our approach remains anchored in truth, authenticity and experience.